Friday, October 29, 2010

Reader Engagement…


As part of our effort to increase engagement with our readers we delivered a message (via e-mail) to our subscribers inviting them to friend the OP Facebook page. A simple link in the display took them directly to the page. Since sending the invite we’ve secured 42 new fans with more joining every day.

Our Marketing department created the invite while our IT department set up the e-mail blast to all of our subscribers with an e-mail address on file, approximately 17,000. Although we don’t classify the results as hitting a home run, every new friend is welcome and will help spread the word. We expect the increase in engagement will add value to our product and help retain customers.

Monday, October 18, 2010

New QR Code Application...


We begin testing a new QR Code placement on OP home delivery invoices next week. The code, once scanned, will take a subscriber directly to the JRC web pay site. The goal is to add another convenient means for customers to pay their bill and renew their subscription. The QR Code application will be offered to all publications currently using the JRC web page site.

Friday, October 8, 2010

Using e-mail to prompt web payments…


In addition to sending out a Welcome Message and a 30 Day Checkup using e-mail, we recently started an e-mail messaging program covering payment options and reminder notices. We’re showing steady increases in the number of web payments since the option became available in August and the e-mail program was launched(invoice inserts are also being used to reach those without an e-mail address on file). Jim Geottes spearheaded the program and has been tracking the results.

Feel free to contact Jim at james.geottes@oakpress.com if you have any questions, suggestions, or would like more information.