TV Book Gatefold Offer…

We created and ran a TV Book Subscription offer using a gatefold on our Sunday edition (the TV Book is an add-on subscription). We received 30 starts as a result. Just goes to show that gatefolds can be an effective tool despite being generally disliked by our readers. We’re planning more gatefold promotions down the road.

Assistance In Recruiting...

We sent an e-mail blast to subscribers letting them know that our Editorial department was looking for interns. The idea was that subscribers would be a good group to tap due to many of them being interested in engagement with the product. Sixteen people to-date have expressed an interest with several of them looking like good candidates.

Alternative Delivery Plan...

If tonight’s blizzard prevents some home delivery of the print edition, the subscribers impacted will be given temporary access to the e-paper. An in-paper article was published (the day before the storm) on the front page informing subscribers of the e-paper option if they do not get a paper delivered. Subs get their paper and as a bonus we collect e-mail addresses in the process. One way or another…, We Deliver!!