We’ve all gone after previous subscribers with telemarketing, mail, samples, etc. to get them back in the fold. New in our efforts was the test of an e-mail message program incorporating our current Holiday Bonus Sale graphics along with the special offer. The e-mail was delivered to previous home delivery customers.
To-date the program has generated 6 restarts incurring very little, if any acquisition expense. We’ll continue developing and testing ways to use e-mail as a tool to help us reach our goals. More to come…
