As part of an Idea Lab project, we surveyed a group of our print subscribers testing a free tool from ZOOMERANG. Five-hundred and fifty seven subscribers were invited to complete the survey. We prompted people to respond by offering to add one free week to their subscription term. Within 48 hours, 61 or 11% of those invited had participated.Some valuable insight was gathered regarding which products they use, their use of social media, how they use the print and web products, their favorites, and more. Additional customer comments can be viewed under question #12. The process is simple, both outbound and inbound, and can be a valuable tool with a multitude of applications.
Click on the link below to review the configuration, questions asked, and the complete results.
http://www.zoomerang.com/Shared/SharedResultsPasswordPage.aspx?ID=L24MGS255AE6
Feel free to contact me if you would like more information regarding how the process works.
John Lazzeri
