Tuesday, December 28, 2010

Follow Us On Twitter...


As part of our continuing effort to increase engagement with our readers we delivered a message (via e-mail) to our subscribers inviting them to follow the OP on Twitter. A simple link in the display took them directly to the site. Since sending the invite we’ve secured nearly 100 new followers with the number growing every day.

Our Marketing department helped with the invite while our IT department set up the e-mail blast to all of our subscribers with an e-mail address on file. We expect the increase in engagement will add value to our product and help retain customers.

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