As part of our effort to increase engagement with our readers we delivered a message (via e-mail) to our subscribers inviting them to friend the OP Facebook page. A simple link in the display took them directly to the page. Since sending the invite we’ve secured 42 new fans with more joining every day.
Our Marketing department created the invite while our IT department set up the e-mail blast to all of our subscribers with an e-mail address on file, approximately 17,000. Although we don’t classify the results as hitting a home run, every new friend is welcome and will help spread the word. We expect the increase in engagement will add value to our product and help retain customers.
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