In addition to sending out a Welcome Message and a 30 Day Checkup using e-mail, we recently started an e-mail messaging program covering payment options and reminder notices. We’re showing steady increases in the number of web payments since the option became available in August and the e-mail program was launched(invoice inserts are also being used to reach those without an e-mail address on file). Jim Geottes spearheaded the program and has been tracking the results.
Feel free to contact Jim at james.geottes@oakpress.com if you have any questions, suggestions, or would like more information.
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